PRIVACY POLICY

Last Updated: August 26, 2026

Torres Tires & Wheels (also referred to as “TTW Customs,” “we,” “us,” or “our”) respects your privacy and is dedicated to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, and protect your information when you visit our website hosted on the Wix.com platform.

1. Information We Collect

A. Personal Information You Provide

We may collect personal information that you voluntarily submit to us through forms, online appointment bookings, quote requests, or phone communications. This may include:

Full name
Contact information (phone number, email address)
Vehicle details (year, make, model, trim, service history, and requirements)
Any notes, comments, or inquiries submitted via contact forms

B. Automatically Collected Information

When you browse our website, certain technical information is collected automatically by our hosting platform and analytics services, including:

IP address and general geographic location
Browser type, device characteristics, operating system, and language preferences
Pages visited, time spent on pages, referral URLs, and interaction data

2. Platform & Third-Party Services

Our website utilizes third-party tools and platforms to deliver content, analyze traffic, and manage consent:

Wix.com: Our website is hosted on the Wix platform. Wix provides us with the online infrastructure to present our services. Your data may be stored through Wix’s data storage, databases, and general Wix applications behind secured firewalls.
Google Tag Manager & Google Analytics: We use Google Tag Manager to deploy tracking tags and Google Analytics (GA4) to analyze how visitors engage with our site. These tools use cookies to collect aggregated, non-personally identifiable browsing information to help us improve site functionality.
Usercentrics Consent Management Platform: We employ Usercentrics to provide a compliant cookie consent banner. Usercentrics records and manages your consent preferences for non-essential cookies and tracking scripts, ensuring no tracking scripts fire without your explicit consent where required by law.

3. Cookies and Tracking Technologies

Cookies are small data files placed on your device. We categorize our cookies as follows:

Essential / Necessary Cookies: Required for basic site navigation, security, and core Wix platform functionality.
Analytics / Performance Cookies: Deployed via Google Analytics to help us understand visitor traffic and interaction patterns.

Managing Your Cookie Preferences

Upon visiting our website, you are presented with our Usercentrics Cookie Banner, allowing you to accept, reject, or customize your preferences for non-essential cookies. You can update your consent settings at any time by clicking the cookie settings icon or link in the website footer. You may also configure your web browser to block or alert you about cookies.

4. How We Use Your Information

We use collected information to:

Provide service estimates, confirm tire/wheel availability, and schedule appointments.
Respond to questions, inquiries, and customer service requests.
Monitor, analyze, and optimize website performance and user experience.
Maintain site security, prevent fraudulent activity, and comply with legal requirements.

5. Information Sharing and Disclosure

We do not sell, rent, or trade your personal information. We only share information with:

Service Providers: Trusted vendors (such as Wix, Google, and Usercentrics) who assist in site operations and analytics under strict confidentiality and security agreements.
Legal Requirements: When required by law, subpoena, or to protect the rights, property, and safety of Torres Tires & Wheels, our clients, or the public.

6. Data Security and Retention

We take reasonable technical and administrative precautions to safeguard your personal data. Personal information is retained only as long as necessary to fulfill the purposes outlined in this policy, complete requested services, or comply with legal obligations.

7. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including:

Right to Know: The right to request disclosure of personal information collected, used, or shared.
Right to Delete: The right to request the deletion of your personal information, subject to legal exceptions.
Right to Correct: The right to correct inaccurate personal information.
Right to Non-Discrimination: You will not be discriminated against for exercising any of your privacy rights.

To exercise these rights, please contact us using the information below.

8. Contact Information

If you have questions, comments, or requests regarding this Privacy Policy or your data, please contact us:

Business Name: Torres Tires & Wheels (TTW Customs)
Address: 130 North Cherokee Lane, Lodi, CA 95240
Phone: (209) 625-8097
Hours: Open 7 Days a Week